Accessibility Tools
[contact-form-7 404 "Not Found"]


Exciting news! Optimum Nutrition has introduced its first supplement line formulated for active adults 40+, Gold Standard Fit40™ My older, active patients face challenges when it comes to muscle mass, endurance and joint health – and I’ve experienced those issues myself. ON recognized an unmet need and has created supplements with the right ingredients to address each of these critical areas.

Press Release


Informational PDFs

Sleep Tips

Gold Standard Fit40 Active Joint Health

Gold Standard Fit40 Collection

Gold Standard Fit40 Protein

Gold Standard Fit40 Training and Performance Booster

For more information on Gold Standard Fit40, please visit

Radio Interview

Listen to Dr. Cole discuss the Fit40 product line on Midwest Opinions