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Dr Cole - Fit40

Exciting news! Optimum Nutrition has introduced its first supplement line formulated for active adults 40+, Gold Standard Fit40™ My older, active patients face challenges when it comes to muscle mass, endurance and joint health – and I’ve experienced those issues myself. ON recognized an unmet need and has created supplements with the right ingredients to address each of these critical areas.

Gold Standard Fit40 Active Joint Health

Gold Standard Fit40 Collection

Gold Standard Fit40 Protein

Gold Standard Fit40 Training and Performance Booster

For more information on Gold Standard Fit40, please visit

Chicago Bulls & White Sox Physician Brian Cole

As we age, the get up and go might slow a bit or become more difficult. So if you’re finding it harder to recover from exercise there might be a reason why. Chicago Bulls and White Sox physician Brian Cole joins us with his best practices for maintaining an active lifestyle with age.

NBC Sports Chicago Studio Analyst and former Chicago Bulls player Will Perdue enjoying Optimum Nutrition Fit 40 Protein Shake on the set after his morning work out

For more information, please click here

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